Industry · HVAC
Marketing That Keeps Raleigh HVAC Phones Ringing
Local Service Ads, GBP rankings, click-to-call landing pages, and modern HVAC video built specifically for Raleigh-area heating and cooling contractors.
HVAC is a 24/7 demand business — when a system fails in a Raleigh July or a Triangle cold snap, homeowners call whoever shows up first. We help HVAC contractors own that moment: Google Local Service Ads at the top of the page, a Google Business Profile tuned for the Map Pack, a landing page built for one-tap calls, and paid campaigns that hit homeowners during seasonal demand spikes — not other contractors.
Google Local Service Ads (LSA) management, including weekly bad-lead disputes
Click-to-call landing pages built for emergency service intent
Google Business Profile optimization for the Raleigh HVAC map pack
Review-generation system tied to your CRM and job-completion workflow
Meta + Google Ads campaigns tuned for heat waves, cold snaps, and tune-up season
Call tracking so you know which lead came from LSA, GBP, or paid search
Most HVAC contractors run on Spark ($895/mo) or Dominate ($4,500/mo + ad spend). Cinematic HVAC video add-ons from $1,200/mo.
How we work
Step 01
90-day audit
We benchmark your LSA account, GBP, current site, and review velocity against the top 5 ranking HVAC companies in your service area. You get a written plan before any commitment.
Step 02
Build & launch
Click-to-call landing page, GBP rebuild, LSA application or cleanup, and ad campaigns go live in the first 2–3 weeks. We produce your first cinematic HVAC video set inside the first month — no on-site shoot required.
Step 03
Scale what works
Weekly LSA dispute and bid management, monthly content drops, and quarterly strategy reviews. We double down on the channels driving booked service calls — not vanity metrics.
Frequently asked
How do you generate HVAC leads in Raleigh?+
A fast click-to-call landing page, Google Local Service Ads (the green checkmark at the top), Google Business Profile optimization for the Raleigh map pack, and Meta retargeting for tune-up and replacement offers. During heat waves and cold snaps we layer in geo-targeted emergency-service campaigns across Wake, Durham, and Johnston counties.
What does an HVAC lead cost in the Triangle?+
Exclusive service-call leads typically run $40–$110 depending on season; replacement/system-install leads run $150–$400. LSAs and Map Pack calls are usually the cheapest channel — we prioritize those before scaling paid search.
Do you handle Google Local Service Ads (LSA)?+
Yes. We manage the Google Guaranteed application, license and insurance docs, weekly dispute of bad-fit leads (a huge cost saver), bid strategy, and review velocity. LSAs are the highest-intent channel for HVAC and we treat them as a priority.
Can you help us rank in the Google map pack?+
Yes — GBP is one of the highest-ROI plays for HVAC. We rebuild the profile, fix categories and service areas, run a review-generation system tied to your CRM, and post weekly. Most clients see map pack movement in 30–60 days.
Do you produce HVAC video for ads and the website?+
Yes. Using a modern production workflow, we build cinematic HVAC video — service explainers, install sequences, equipment walk-throughs, and short customer-story spots — from photos and brand assets you already have. No film crew, no on-site shoot, no scheduling around tech routes. Most HVAC clients use this on the homepage, in ads, and as weekly GBP posts.
How fast do we see results?+
LSAs and GBP can produce booked calls inside the first 2–3 weeks. Organic rankings and full pipeline lift typically take 60–90 days. We share a written 90-day plan before you sign so the milestones are clear.
Ready to start?
We reply to every Raleigh-area inquiry within one business day.